Is a website the best tool for promoting my mortgage business?

The answer may depend upon how your company is structured from the beginning but for the most part, a website should be a supplement to the way you currently promote your mortgage business. It should not be relied upon as the primary source of your company’s promotional strategy. You should focus on extracting value from your website and carry that value over to your existing or new promotional strategy. Your web site should complement these efforts not work against them. For example, your web site may improve access to specialized company services, provide more convenience and increase your speed of loan approvals. Identify how your web site builds value and promote this!