We conducted a research study to determine why borrowers visited a mortgage web site, 69% said it was through word of mouth referral. 54% said they visited the site as the result of television advertising. Newspaper and radio advertising attracted around 35%. Online banner advertising came in at a mere 29%. These numbers may not be reflective of the overall market but it does make the point that driving traffic to your web site through old-fashioned marketing may just be the best approach.
Start by establishing links from other local web sites that may direct qualified traffic to you. Focus on various sites that aggregate consumer traffic. Create a local referral business network and get listed in your local region within the major search engines.
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